I worked within the U.S. Embassy Islamabad as part of the Public Diplomacy section. The mission: strengthen the bridge between Pakistan and the United States through content.
Industry
Executive Office / Embassy
Platforms
Facebook, Instagram
Content Type
Reels, Toolkits, Static Posts
How I Powered a Diplomatic Mission With Content
This was not a typical content role. Working inside the U.S. Embassy meant sitting in daily briefings with diplomats, aligning content with national-level initiatives, and building communication strategies that served 19 centers across Pakistan. Programming kits were created and distributed nationwide, giving each Lincoln Corner a structured framework to run sessions that educated thousands. Interviews with successful exchange program alumni turned personal stories into powerful proof of impact. Awareness campaigns brought visibility to centers that most Pakistanis had never heard of, driving real footfall in all Corners. A full observances calendar was built, internal and external communications were managed, and every content piece served one purpose: strengthen the relationship between two nations through storytelling.
