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Paths Less Traveled
Documentaries
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2025
How the Sikh minority of Hasan Abdal keeps its faith and culture alive among a Muslim majority.
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The Voice of Waiz
Documentaries
·
2025
A portrait of Waiz Javed, a Christian musician in Pakistan, in his own words.
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The Upgrade Illusion
Video essays
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2025
A video essay on how long the iPhone really lasts and how Apple makes its money.
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Across the Road
Documentaries
·
2024
The garbage workers who clean F-7, one of Islamabad's most affluent neighbourhoods.
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Destigmatizing HIV
PSAs
·
2025
An awareness campaign built around interviews to challenge the stigma around HIV and AIDS.
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Is LinkedIn Good for Anything?
Video essays
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2026
A video essay on AI posts, engagement bait and fake job listings on LinkedIn.
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When Green Turns Virtual
PSAs
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2024
A UNEP public service message about a green world, a VR headset and what is left outside.
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What Is Development Support Communication?
Video essays
·
2024
Why awareness alone doesn’t move people, and how communication turns it into action.
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One Last Smoke
PSAs
·
2023
A man, a cigarette and a phone call. A short PSA on tobacco.
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Research
Articles
Writing on communication, decision-making and why some messages land.



