NORTH YORK GENERAL HOSPITAL
NYGH needed people to understand advance care planning, not just watch a video about it, so I created a 20 minute animated piece designed to stick weeks or months later.
Industry
Healthcare
Platforms
YouTube
Content Type
Animated Video
Services
Motion Graphics, Animation, Video Editing
Designed for Memory, Not Just Attention
NYGH wasn’t trying to sell anything, they were trying to make sure people understood something that could ease a hard moment for their families later on. That’s a different kind of brief, one where tone matters as much as craft, and it shaped nearly every decision in how this got made.
