Trillet had a powerful voice AI product but no content presence. I built the campaigns that put them in front of decision-makers across North America and Australia.
Industry
B2B / Voice AI
Platforms
LinkedIn, Instagram, Facebook
Content Type
Ads, Reels, Product Demos
How I Gave Voice AI a Voice
I built multiple campaign angles, each designed to hit a different pressure point. The Danny campaign humanized the frustration of manual calling. AI-generated ads demonstrated the feel of the product. Ads were made for LinkedIn where the decision-makers live. Reels were consistently posted on Instagram and Facebook, creating a shout. The strategy worked. Conversations started, inquiries came in, and Trillet went from invisible to impossible to ignore.
